YouTube has become a highly commercialized and competitive space for vloggers and other popular personalities. While traditional regulation mechanisms can make it difficult for internet celebrities to express themselves, YouTube has its own set of regulations and expectations. In addition, the content of videos is subject to advertisements, which act as gatekeepers. Whether or not a famous celebrity or popular personality chooses to comment on a video may be influenced by how the content is marketed, and what the audience is looking for.
In order to increase your chances of receiving positive comments, you must provide value in your videos. Your videos cannot be successful if no one sees them. Keeping your audience in mind will guide your decisions as to what content to post on YouTube. You can also consider making a response video to a video that features the products and services of your competitors. In this way, you can establish your credibility as an expert in your field. You may even receive requests to comment on videos that are competing with yours.
Bubz’s behavior also aligns with Hill’s theory. Subcultural celebrities reproduce the same “dialogic asymmetry” between the fans and the celebrities that is characteristic of mainstream media. Although Bubz’s audience understands that she can’t reply to everyone, they still praise her for her appreciative audience. Clearly, these two actors have a performance element, and this is what makes it so popular.
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