Having an eye-catching product label is key to gaining customers and creating a successful business. A great first impression on the shelf can be all it takes for your product to stand out from the competition and entice shoppers to make their purchase. But how do you go about designing a beautiful, professional-looking label?
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Fortunately, there are six simple steps that anyone can follow in order to create an eye-catching product label that will draw attention and help boost sales. In this article, you’ll learn what those steps are, so you can start making amazing custom labels that will get noticed!
1. Start by brainstorming on the purpose of your labels
Brainstorming is an incredibly important step when it comes to designing product labels. Not only does it help to clarify the purpose of the label, but it can also serve as a great resource for inspiration. Brainstorming helps you explore different creative ideas and think outside the box in order to come up with something truly unique and eye-catching.
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2. Create a custom design that represents your brand
Your product label should reflect your company’s unique identity and style. By creating a custom design, you will be able to ensure that the label stands out from others on the shelf and looks professional at the same time. When designing, use colors and patterns that are consistent with your company’s branding. If you are looking for design tips for custom labels, this article is perfect for you.
3. Use contrasting colors for maximum visibility
When designing your product label, use two to three contrasting colors in order to make it more visible and easier to read. Make sure that the text stands out against the background color and is easy to read from a distance. For example, you may choose a soft pastel color for the background and a darker color for the text.
4. But try to keep your design simple and easy to read
Simplicity is key when it comes to product labels. While it’s important to use colors and patterns that represent your brand, be sure not to overwhelm your label with too much clutter or unnecessary design elements. Keep the overall design simple and easy to read by using white space, so customers can quickly glean information from your label.
5. Zoom out before you submit your design
Before submitting your design, zoom out and take a look at how it appears from far away. This will give you an idea of how the label will appear on the shelf, and you can make any necessary adjustments to the design accordingly.
6. Export your artwork as a vector
For maximum flexibility and scalability, it’s important to export your artwork in a vector format such as SVG or EPS. Vector files are resolution independent, meaning they will look sharp regardless of size, making them ideal for printing on product labels. There are plenty of free online tools you can use to convert your files.
Designing an eye-catching product label is essential to standing out from the competition and driving sales. By following these six simple steps, you can create a custom design that reflects your brand’s unique identity while also being easy to read on store shelves. With the right tools and strategy in place, you’ll be well on your way to creating labels that draw attention and help boost business success!
